Showing posts with label Superbowl. Show all posts
Showing posts with label Superbowl. Show all posts

Tuesday, 6 February 2018

The Cloverfield Paradox (Netflix Originals) - review


It could be fair to say that the biggest surprise of Superbowl LII wasn't that the Philadelphia Eagles upset the New England Patriots but Netflix calling an audible and screened a trailer announcing that The Cloverfield Paradox would be released immediately after the game!
With that Netflix scored an impossible hail mary touchdown and won the Superbowl trailer war, receiving the most chatter on social media and sacking the big hitters like Jurassic World: Fallen Kingdom, Mission Impossible: Fallout and the Solo teaser. The only thing they couldn't compete with was #SuperbowlSelfieKid!
The Cloverfield franchise has always managed to surprise. The first Cloverfield stunned audiences with a fantastic trailer that suddenly appeared in cinemas with no advance hype. 10 Cloverfield Lane was announced and released within two months and now this latest stunt.
One can only imagine that Overlord, the fourth Cloverfield movie which has already finished filming, will automatically appear on your computer one day, like a U2 album, whether you want it or not.
While one can applaud the audacity of Netflix's marketing masterstroke (releasing a film during the most watched sporting event of the year), it would only really matter if the film was any good.
The answer? Yes and No.
As a genre B-Movie, The Cloverfield Paradox plays out like a Greatest Hits of science fiction cliches. Or Now That's What I Call A Space Station Sci-Fi Film.

A space craft on a mission which is Earth's last hope but ultimately goes array and cannot be solved by Chris O'Dowd turning it off and on again? Check
A racially and ethnically diverse crew? Check!
A noble captain who will sacrifice themselves for the good of the mission? Check
A shifty, European officer who may or not be out to sabotage the mission? Check

On its own, the film is passable, enjoyable Netflix fare which gains bonus points for having the final hero and villain passing the Bechdel Test. At the same time unfortunately suffers in comparison to 2017's Life as the plot and style is very similar.
This could be why Paramount decided to sell it to Netflix, change its name from God Particle and repackage it as a Cloverfield film.
And this is where the film does fail because it feels like the movie has been retrofitted into the Cloververse.
10 Cloverfield Lane had also started life as a standalone script but it worked as the majority of the film was set in the bunker and you didn't know what was really outside (or who the real monster was). The film only laid its cards on the table in the final five minutes.
Paradox similarly has hints and minor allusions to the other films but it is only at the very end that the audience is given a definitive answer (albeit a very brief one).
While it is a fun final image, it feels like the audience have once again been shortchanged.
One starts to feel that anyone can make a cheap genre film and as long as they tack on a shot of a monster in the final reel, you can banner it under the Cloverfield name.
Let's hope this is not the case and the producers can return to the inventiveness and surprise wow factor that worked so well for the original.
It is certainly the stuff a Cloverfield of Dreams is made of.

3 stars

Sunday, 4 February 2018

Superbowl Sunday - Trailer Touchdown

Superbowl Sunday is one of the biggest dates in the sports and entertainment calendar.

Not only is it the biggest sporting event in the US, featuring an epic musical performance during the halftime show but it is the one day of the year that movie fans without an interest in sports will watch a game of American Football.

It's not because they want to see if it bears any resemblance to Al Pacino's wonderful Inch by Inch speech in Any Given Sunday...


No, the film fans are here for the trailers. Superbowl Sunday advertising premiums are the priciest in the world but with a worldwide audience of 111.3 million last year, film distributors spend a lot of money, time and effort trying to ensure that their movie trailer is the one that people are talking about the next day.

In 2017 for example, audiences were treated to teasers for Logan, Ghost In The Shell, Life, John Wick Chapter 2. However most people agreed it was the trailer for Guardians Of The Galaxy Vol 2., using Fleetwood Mac's The Chain that triumphed into the end zone that year.

So what can we expect from Superbowl LII when the Philadelphia Eagles take on the New England Patriots in a game of football that somehow manages to make 60 minutes last for 4 hours?

Black Panther
With less than two weeks to its release, expect one final action packed clip designed to raise anticipation to fever pitch.

Solo: A Star Wars Story
A trailer is expected to drop on Good Morning America but many feel that we will see the very first footage of the troubled production that saw Lord & Miller replaced by Ron Howard during the big game. This is the one that everyone will have an opinion on one way or the other.

Avengers: Infinity War
Marvel might focus all their attention on Black Panther but there is a slim chance that they could release a version of the trailer that was only glimpsed at Comic-Con.

Jurassic World: Fallen Kingdom
Life, uh, will find a way to screen some new footage from the sequel to the billion dollar Jurassic World.

Mission Impossible: Fallout
This has another trailer that has been confirmed to screen during the Superbowl by Tom Cruise on Twitter so expect footage from the sixth installment, that may or may not include the shot of Cruise breaking his leg and Henry Cavill's moustache that sunk the Justice League movie.

God Particle (Cloverfield)
Nothing is know about the new film from the Cloverfield universe and with a release date of April, it is the perfect time to drop a strange, mysterious trailer on an unsuspecting audience.

Skyscraper
The Rock will fight a building in the promo for the summer's new disaster movie.

Deadpool 2
There is no scenario where Deadpool and/or Ryan Reynolds do not make an appearance with a tongue-in-cheek meta take on sporting's biggest event.