Not only is it the biggest sporting event in the US, featuring an epic musical performance during the halftime show but it is the one day of the year that movie fans without an interest in sports will watch a game of American Football.
It's not because they want to see if it bears any resemblance to Al Pacino's wonderful Inch by Inch speech in Any Given Sunday...
No, the film fans are here for the trailers. Superbowl Sunday advertising premiums are the priciest in the world but with a worldwide audience of 111.3 million last year, film distributors spend a lot of money, time and effort trying to ensure that their movie trailer is the one that people are talking about the next day.
In 2017 for example, audiences were treated to teasers for Logan, Ghost In The Shell, Life, John Wick Chapter 2. However most people agreed it was the trailer for Guardians Of The Galaxy Vol 2., using Fleetwood Mac's The Chain that triumphed into the end zone that year.
So what can we expect from Superbowl LII when the Philadelphia Eagles take on the New England Patriots in a game of football that somehow manages to make 60 minutes last for 4 hours?
With less than two weeks to its release, expect one final action packed clip designed to raise anticipation to fever pitch.
Solo: A Star Wars Story
A trailer is expected to drop on Good Morning America but many feel that we will see the very first footage of the troubled production that saw Lord & Miller replaced by Ron Howard during the big game. This is the one that everyone will have an opinion on one way or the other.
Avengers: Infinity War
Marvel might focus all their attention on Black Panther but there is a slim chance that they could release a version of the trailer that was only glimpsed at Comic-Con.
Jurassic World: Fallen Kingdom
Life, uh, will find a way to screen some new footage from the sequel to the billion dollar Jurassic World.
Mission Impossible: Fallout
This has another trailer that has been confirmed to screen during the Superbowl by Tom Cruise on Twitter so expect footage from the sixth installment, that may or may not include the shot of Cruise breaking his leg and Henry Cavill's moustache that sunk the Justice League movie.
God Particle (Cloverfield)
Nothing is know about the new film from the Cloverfield universe and with a release date of April, it is the perfect time to drop a strange, mysterious trailer on an unsuspecting audience.
The Rock will fight a building in the promo for the summer's new disaster movie.
There is no scenario where Deadpool and/or Ryan Reynolds do not make an appearance with a tongue-in-cheek meta take on sporting's biggest event.