Fans flock to a festival celebrating the most iconic horror movies, only to discover that the charismatic showman behind the event has a diabolical agenda. As attendees start dying off, three teenagers with more horror-film wits than real-world knowledge must band together and battle through every madman, monstrosity and terrifying scenario if they have any hope of surviving.
Just like in the film, the titular Blood Fest will have massive appeal to die hard horror genre fans. Particularly those who enjoyed the likes of Scream, Cabin In The Woods and The Final Girls.
Because this is a horror film for horror fans and clearly made by someone with a huge affection for the genre.
Owen Egerton is a triple threat as writer/director/actor as he also takes on the role of Blood Fest host and movie producer Anthony Walsh. He also resembles Zach Galifinaikas.
Set in a world where all the famous horror movies exist and can be referenced by name but unable to feature due to obvious copyright reasons, Blood Fest is a festival designed to celebrate fictional horror films like Arbor Day and Hell's Gate which all represent recognisable sub-genres including slashers, torture porn, zombies, vampires and killer clowns.
Attending the festival are a group of friends including Dax (Robbie Kay), who like all good horror leads has a slightly androgynous first name and a tragic backstory in which he saw his mother murdered by a psychopath.
He grew up obsessed by horror films as he felt safe knowing that violence was fake but his psychiatrist father feels rather differently. Making a career out of writing and teaching on the subject of violence in the media.
This theme plays out through the film with many of the characters commenting on it. One such character is Walsh. Fed up with watered down, PG-13 genre flicks, he sets out to put the scares back into scary movies by slaughtering the attendees.
Dax and his friends (including Jacob Batalon, best known for playing Ned in Spider-Man Homecoming) must make it through the night by keeping their heads when others are (literally) losing theirs and follow the rules.
If the film has a flaw it is that as it is targeted to hardcore fans who know all the rules, tropes and cliches, there are very few surprises and the few twists and turns the story takes are easily signposted ahead of time to anyone with knowledge of the genre.
That being said, it is the epitome of a Ronseal film and does exactly what it says on the tin and provides lashings and lashings of blood at a festival (the Edinburgh Film Festival).
Best enjoyed with a late night crowd baying for blood... and a wicked Zachary Levi cameo.
Blood Fest screens at the Edinburgh International Film Festival as part of the Night Moves strand on Friday 22nd June, 11.35pm. To book tickets, click here.